Designed to provide some level of functionality in every category. All-in-One providers' aim is to offer most everything a company would need for CRM (Front-office tasks) and often beyond - with order management and Accounting (Back-office tasks).
Usually includes sending, tracking, and measuring e-mail campaigns. It can sometimes include the capability of off-line campaigns as well. Campaign Management allows marketing and sales departments to work toward a joint goal.
Provides the ability to tie e-mail activity to specific contacts. This can include the ability to track when an e-mail recipient has clicked on a link contained in the e-mail. Some level of campaign management is usually included.
Goes beyond Campaign management and allows marketers to automate their marketing activities such as; budgeting, collaboration, approvals, and collateral management.
Includes standard functionality such as tracking sales activities, managing To-Do's, Sales Forecasts and reporting and contact management.
Reference Management: The ability to collect, maintain, and use customer references for sales and marketing purposes.
List Development: Software and Services for web-mining, and other prospect-name gathering tasks.
Data Quality Management : Products are aimed at cleansing, maintenance, de-duping, and verification of contact databases.
Web-site Visitor Analysis: Identifies and analyzes web-site visitors and visitor activity