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CRM Headlines

CRM Software Comparison

Want to know the fastest way to learn about

CRM Software? Use our new Selection Tool.

We analyzed 80 CRM software packages using a pre-defined, common set of features which allow you to compare CRM software side by side.

Then, we put this data into an intuitive comparison tool that is 100% FREE and fast and easy to use.

Select the features you want and the list of matching CRM Software programs changes before your eyes.

There are over 100 different CRM Software packages. Why so many? Because companies (and sales-forces) have different requirements and each software product takes a different approach to solving them. So how do you know which software is right for you? This is a hard question to answer.

How to Choose the Right CRM Software

Because vendors don’t use the same terminology when describing their features and functionality. So its impossible to compare one program to another. More...

CRM Software Comparison Tool Searches 80 CRM Packages ... Instantly

GOOD TO KNOW

You can get 3 CRM software packages for FREE
Only 8 CRM software packages out of 80 offer prospect list development
Only 1 CRM software package offers every feature listed in "Lead Conversion"
Only 2 out of 80 CRM packages offer every feature in "Customer Care"

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AppShore professional

Manticore Professional

Maximizer Enterprise 9

Microsoft Dynamics CRM

RoboHead plus MajorTom

Sage SalesLogix

SageCRM.com

Salesboom Professional

SalesFirst

Salesforce.com

SalesGenius

SalesJunction Professional

Sugar 5.0 Professional

CRM Product Reviews Click on the CRM Software Package below

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Top CRM Articles

CRM Software Packages

Designed to provide some level of functionality in every category. All-in-One providers' aim is to offer most everything a company would need for CRM (Front-office tasks) and often beyond - with order management and Accounting (Back-office tasks).

Usually includes sending, tracking, and measuring e-mail campaigns. It can include off-line campaigns as well. Campaign Management allows marketing and sales departments to work toward a joint goal.

Provides the ability to tie e-mail activity to specific contacts. This can include the ability to track when an e-mail recipient has clicked on a link contained in the e-mail. Some level of campaign management is usually included.

Goes beyond Campaign management and allows marketers to automate their marketing activities such as; budgeting, collaboration, approvals, and collateral management.

Includes standard functionality such as tracking sales activities, managing To-Do's, Sales Forecasts and reporting and contact management.

Reference Management
List Development
Data Quality Management
Web-site Visitor Analysis

Sales-Force Automation

Niche Applications

How to Screw up a CRM Implementation

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Of course you don’t want to screw it up. That would have serious ramifications on your job security. So learn from others who managed to screw it up despite good intentions. By the way, you might want to print this and put it where you’ll see it often.

1. Make sure the main purpose of your CRM system is to track Sales Reps activities. You need a way to prove they should be working harder.

2. Emphasize the management reporting capabilities when explaining to your Sales Reps why its important that they use the CRM to its fullest.

3. Don’t analyze your sales and marketing processes before you pick your CRM Software. That’s a lot of work and will just slow you down. The goal is to get a CRM package up and running as fast as possible.

4. Don’t bother defining a method to measure the results of your CRM implementation. After all its got to be better than the way things were done before.

5. Don’t involve other departments. CRM is intended to improve Sales Productivity. Other departments will have their own interests. You don’t want those getting in the way of what you need to get done.

If you want a successful CRM implementation, be sure to ignore all the advice above.

	See who's visiting
	See email response
	Call ready buyers
	Meet new leads
	Track multi-campaigns
	Best manage spend
	Show marketing impact
	Know leads generated

Bill Goergin
INETIUM

The Secret Sauce:
3 Ingredients of CRM Success

Mr. Goergen is a Certified CRM Consultant for Inetium, LLC. He has worked with a variety of industries including Financial Services, Building, Entertainment, and Property Management.

Inetium is an award-winning Microsoft Gold Certified partner. Inetium provides technology consulting services to organizations of all sizes throughout the United States.

I recently worked with a customer that experienced a slower adoption of CRM than anyone would want. As a CRM consultant with a lot vested in the success of every project, I was forced to ask, WHY?

What are the common characteristics of a successful CRM implementation? Are there specific ingredients essential to success?

Every successful CRM implementation has at some level, three distinguishable characteristics.

First, the application has to do what it is intended to do. This may be obvious and sounds easy but is really pretty involved. In fact, this is one of the best reasons to hire a good partner to help with your implementation. Getting the application to function so the end user experience is noticeably better than their current process is a requirement if the person

who sits at the end of the mouse is going to quickly make this application their own.

Second, there needs to be a strong corporate sponsor, who actively supports the move to

CRM. We all know people who adapt easily to change, and some for whom change is frightening and painful. Virtually everyone who implements CRM is coming from a previous system or process.   To move off their current process, there needs to be a clear and repetitive directive from above - this is the tool we will use and here is why.

Third, CRM needs to be integrated into the greater department or organizational business processes so there is an impact on the organization if users or management don’t use CRM as it is intended. If there isn’t an impact on users to NOT use CRM, many will either not adapt or revert to their previous methods.   Integration can be as simple as a report that is used to highlight sales activity. There needs to be some actions to back up the corporate sponsors’ directive saying we will use CRM.

Bottom line, there needs to be a reason to use CRM beyond it being a nifty application.   That may be enough to get people started, but to really make CRM an integral part of the organization, a nifty application is just the first step.

The software must do what it’s intended to do